GTBoard Courts Senegalese Travel Agents to Bring More Tourists to The Gambia
The Gambia Tourism Board (GTBoard) is intensifying efforts to attract more visitors from Senegal by engaging the Collective des Acteurs du Tourisme au Sénégal (CATS) – travel agents and tour operators with firsthand experience of the country’s tourism products.
Speaking in an interview after a day-long business-to-business (B2B) networking event with members of the CATS and Gambian tourism stakeholders recently held at the African Princess Hotel, Ida Jeng Njie, GTBoard Director General, described the initiative as crucial to strengthening tourism cooperation between The Gambia and Senegal.
She said the five-day education familiarisation visit was designed to enable the Senegalese tourism professionals, who play an important role in selling Senegal to international visitors, to experience The Gambia’s tourism products firsthand so they can confidently market the destination to their clients.
“Before you can sell any product, you need to know the product,” the GTBoard Director General said, explaining that the initiative brought together the Ministry of Tourism, Arts and Culture, the GTBoard and other tourism stakeholders to showcase the country’s attractions and tourism offerings.
